Growing its lifestyle category, Van Heusen announced its women’s wear segment under “Van Heusen Woman”.
Made for the active, go-getting and intellectual woman, who lives life her own way, the brand’s collection is sophisticated, stylish and elegant. The ‘effortlessly upscale’ look which is smart yet feminine speaks to today’s woman, who is always dynamic and on the move.
To keep one step ahead of unwanted odours in their intimate wear, Van Heusen chose to work with the leaders in high quality freshness protection. Ultra-Fresh antimicrobial technology provides long lasting performance, preventing the growth of bacteria that lead to body odour.
In addition, Ultra-Fresh becomes bonded to the fibers during the manufacturing process, meaning the treatment can withstand multiple wash cycles, promising lasting freshness for longer.