PVH Legwear

Responsible for many of today’s leading brands - such as Reebok, Calvin Klein, Avia Socks, Michael Kors, and Cole Haan - PVH Legwear takes the long way to ensure every stitch, every fiber, and every design fulfills its purpose to perform.

As such, PVH Legwear incorporates Ultra-Fresh antimicrobial technology into their socks to provide freshness by inhibiting bacterial growth associated with unwanted malodors.

Avia

Key Benefits of Socks Featuring Ultra-Fresh Technology

  • Odor Control: Inhibits the growth of odor-causing bacteria, keeping socks fresh and pleasant-smelling throughout the day.
  • Sustainability Appeal: Reduces the need for frequent washing, conserving water and energy, and aligning with eco-friendly values.
  • Enhanced Durability: Ultra-Fresh technology protects the fabric from bacteria that can cause premature deterioration, resulting in socks that last longer and maintain their quality.
  • Color and Texture Retention: Prevents bacterial damage that leads to fading and pilling, ensuring socks look new for longer.